Privacy Notice

Data controller is:


Richard OSullivan
47 Guphill Avenue
CV5 8BA Coventry
​​​​​​​United Kingdom

E-Mail: books@soundcam.uk

Phone: 02476982424

Thank you for visiting our online shop. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.

1. Access data and hosting

You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request. These access data are analysed exclusively for the purpose of ensuring the smooth operation of the website and improving our offer. This serves according to Art. 6 (1) (f) GDPR the protection of our legitimate interests in the proper presentation of our offer that are overriding in the process of balancing of interests. All access data are deleted no later than seven days after the end of your visit on our website.

1.1 Hosting

The services for hosting and displaying the website are partly provided by our service providers on the basis of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy. Our service providers are located in the USA. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

1.2 Content Delivery Network

For the purpose of a shorter loading time, we use for some offers a so-called Content Delivery Network ("CDN") . This service provides content, e.g. large media files, via regionally distributed servers of external CDN service providers. For this reason, access data will be processed on the servers of these service providers. We engage our service providers on the basis of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy. Our service providers are located in the USA. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

2. Data processing for the purposes of performing the contract, establishing contact

2.1 Data processing for the purposes of performing the contract

We collect personal data that you disclose to us whenever you place an order or contact us (e.g. via contact form or by email). Mandatory fields are marked as such because we absolutely need those data to perform the contract or process your contact request, and you would otherwise not be able to complete your order or send the contact request. It is evident in each input form what data are collected.

We use the data that you disclose to us to perform the contract and process your enquiries (including enquiries regarding the processing of any existing warranty and performance fault claims as well as any statutory updating obligations) according to Art. 6 (1) (b) GDPR. You will find further information on the processing of your data, in particular on forwarding the data to our service providers for the purpose of order and shipping processing, in the following sections of this privacy policy. Upon contract completion, any further processing of your data will be restricted, and your data will be deleted upon expiry of any retention period applicable under relevant regulations according to Art. 6 (1) (c) GDPR, unless you expressly agree to the further use of your data according to Art. 6 (1) (a) GDPR or we reserve the right to otherwise use your personal data in the scope and manner permitted by law, of which we inform you in this privacy policy.

2.2 Establishing contact

As part of our customer communication, we collect personal data in order to process your enquiries in accordance with Art. 6 (1) (b) GDPR if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as in these cases we necessarily need the data to process your enquiry. Which data is collected can be seen from the respective input forms. After your enquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this privacy policy.

3. Data processing for the purposes of shipment

We forward your data to the shipping company within the scope required for the delivery of the ordered goods according to Art. 6 (1) (b) GDPR.

 Data transmission to a shipping provider for the purposes of shipment notification

Provided that you have given us your explicit consent, during or after your order, we will forward your Email address and Telephone number in accordance with Art. 6 (1) (a) GDPR to the selected shipping provider in order to enable them to contact you for the purpose of shipment notification or coordination prior to shipment.
This consent may be withdrawn at any time by sending a message to the contact information described in this privacy policy or directly to the shipping provider using the contact address listed below. After consent withdrawal, we will delete the data you have provided for this purpose, unless you have expressly consented to further use of your data or we have reserved the right to use your data for other purposes which are permitted by law and about which we inform you in this privacy policy. ​​

DHL International (UK) Limited
Registered Office: Southern Hub, Unit 1, Horton Road
Colnbrook, Berkshire SL3 0BB
​​​​​​​United Kingdom

Hermes Parcelnet Limited
Capitol House, 1 Capitol Close, Morley
Leeds LS27 0WH
​​​​​​​United Kingdom

UPS Ltd. / UPS House
Forest Road, Feltham
Middlesex, TW13 7DY
United Kingdom

DPDgroup UK
Roebuck Ln, Smethwick B66 1ED
United Kingdom

Royal Mail Group Limited
100 Victoria Embankment
London EC4Y 0HQ
United Kingdom

Parcelforce Worldwide
Coventry International Hub
Siskin Parkway West
Middlemarch Business Park
Coventry CV3 4PF
United Kingdom

4. Data processing for the purposes of payment

As part of the payment process in our online shop, we work together with these partners: technical service provider, credit institution, payment service provider.

4.1 Data processing for the purposes of transaction processing

Depending on the selected payment method, we forward the data necessary for processing the payment transaction to our technical service providers, who act for us on the basis of processing on our behalf or to the authorised credit institutions or to the selected payment service provider insofar as this is necessary for the payment process. This serves the fulfilment of the contract according to Art. 6 (1) (b) GDPR. In certain cases, payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via technical solution within the ordering process. In this respect, the privacy policy of the respective payment service provider applies. If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purposes of fraud prevention and optimisation of our payment processes

We may forward other data to our service providers, which they use for the purpose of fraud prevention and to optimise our payment processes (e.g. invoicing, processing of contested payments, accounting support) together with the data necessary to process the payment as our processors.
This serves to safeguard our legitimate interests in fraud prevention or an efficient payment management in accordance with Art. 6 (1) (f) GDPR that are overriding in the process of balancing of interests.

5. Cookies and further technologies

5.1 General information

In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser during your next visit (persistent cookies).

Protection of privacy for terminal devices


When you use our online services, we use technologies that are absolutely necessary in order to provide the telemedia service you have expressly requested. The storage of information in your terminal device or access to information that is already stored in your terminal device does not require consent in this respect.

Any downstream data processing through cookies and other technologies

We use such technologies that are strictly necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies are used to collect and process IP addresses, time of visit, device and browser information as well as information on your use of our website (e.g. information on the contents of the shopping basket). This serves to safeguard our legitimate interests in an optimised presentation of our offer in accordance with Art. 6 (1) (f) GDPR that are overriding in the process of balancing of interests.

In addition, we use technologies to fulfil the legal obligations, which we are subject to (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

If you have consented to the use of the technologies in accordance with Art. 6 (1) (a) GDPR, you can withdraw your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can also click on the following link: https://www.acoustic-camera-uk.com/cookie-settings/. If cookies are not accepted, the functionality of our website may be limited.

You can find the cookies settings for your browser by clicking on the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

Which categories of cookies are used?

Marketing Cookies:

These cookies record information about your visit to the website, previously viewed pages and links you clicked. We use this information to tailor our website and displayed ads to your interests.

Essential cookies: These cookies are necessary to enable you to use our website. This includes e.g. cookies that enable you to log into the customer area or add items to your shopping cart.

Functional cookies: These cookies are used for certain features of our website, e.g. to improve the website’s navigation, or deliver to you customised and relevant information (e.g. ads that match your interests).

Analytical / performance cookies:

These cookies enable collecting anonymised data about user behaviour on our website. We analyse them e.g. to improve the functionality of our website and recommend you products that will be interesting to you.

Targeting cookies:

These cookies record information about your visit to the website, previously viewed pages and links you clicked. We use this information to tailor our website and displayed ads to your interests.

5.2 Use of Jimdo consent manager tool for obtaining and managing consent

We use Jimdo consent manager tool on our website to inform you about the cookies and other technologies we use on our website and to obtain, manage and document your consent, if required, to the processing of your personal data by these technologies. This is required under Art. 6 (1) (c) GDPR to fulfil our legal obligation under Art. 7 (1) GDPR to be able to prove your consent to the processing of your personal data, to which we are subject. Jimdo consent manager tool is an offer of Jimdo GmbH, Stresemannstrasse 375, 22761 Hamburg, Germany ("Jimdo"). After submitting your cookie declaration on our website, Consentmanager's web server stores your IP address, the date and time of your declaration, browser information, language and the URL from which the declaration was sent, as well as information about your consent behaviour. In addition, a cookie is used, which contains information about your consent behaviour. Your data will be deleted after 365 days, unless you have expressly consented to the further use of your data in accordance with Art. 6 (1) (a) GDPR or we have reserved the right to use your data for other purposes that are legally permitted and about which we inform you in this privacy policy.

6. Use of cookies and other technologies for web analytics and advertising purposes

If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we use the following cookies and other third-party technologies on our website. The data collected in this context will be deleted after the relevant purpose has been fulfilled and we have ended the use of the respective technology. You can withdraw your consent at any time with effect for the future. Further information on your withdrawal options can be found in the section "cookies and further technologies". Further information, including the basis of our cooperation with the service providers can be found within the respective technologies. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

 Use of Google services

We use the following technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision with respect to the USA by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. If your IP address is collected using Google technologies, it will be shortened by activating IP anonymisation before being stored on Google's servers. Only in exceptional cases will the full IP address be transferred to a Google server and shortened there. Unless otherwise specified for the specific technologies, data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy.

 Google Analytics

For the purpose of website analytics, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies can be used for this purpose. Your IP address will not be merged with other data from Google. The data processing is based on a data processing agreement with Google.

 Google Maps

For the visual representation of geographical information, Google Maps collects data on your use of the Maps functions, in particular the IP address and location data, and transmits this data to Google and then processes it by Google. We have no influence on this subsequent data processing.

 Other providers of web analytics and online marketing services

 Jimdo Tracking

We use the tracking and analysis tool of Jimdo GmbH, Stresemannstrasse 375, 22761 Hamburg, Germany. This serves according to Art. 6 (1) 1 lit. f GDPR the protection of our legitimate interests in ensuring a needs-oriented, user-friendly design and continuous optimization of our offers by conducting a statistical evaluation of your user behavior. Your data (IP address, time of visit, device and browser information) is automatically collected, aggregated and processed using pseudonymised user profiles for the purposes outlined.
Your data is shortened, stored as a hash value and additionally encrypted by a random value that changes every 24 hours. Inferences about the identity of individual users are thereby prevented. No further merging of the data takes place.

YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and subsequently processed by Google only when you play a video.

7. Social Media

 Our online presence on Facebook (by Meta), Twitter, Youtube, LinkedIn

If you have given your consent to the respective social media provider in accordance with Art. 6 (1) (a) GDPR, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media provider, as well as a contact option and your rights and settings options for the protection of your privacy, please refer to the provider's privacy policies linked below. Should you still require assistance in this regard, please contact us.

Facebook (by Meta) is provided by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (hereafter "Meta Platforms Ireland ") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

Twitter is provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). The information automatically collected by Twitter about your use of our online presence on Twitter is generally transmitted to and stored on a server at Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

YouTube is provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (hereafter "Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

LinkedIn is provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information LinkedIn automatically collects about your use of our online presence on LinkedIn is generally sent to a server at LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision for the United States by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

8. Contact options and your rights

8.1 Your rights

Being the data subject, you have the following rights according to:

  • art. 15 GDPR, the right to obtain information about your personal data which we process, within the scope described therein;
  • art. 16 GDPR, the right to immediately demand rectification of incorrect or completion of your personal data stored by us;
  • art. 17 GDPR, the right to request erasure of your personal data stored with us, unless further processing is required
    • to exercise the right of freedom of expression and information;
    • for compliance with a legal obligation;
    • for reasons of public interest or
    • for establishing, exercising or defending legal claims;
  • art. 18 GDPR, the right to request restriction of processing of your personal data, insofar as
    • the accuracy of the data is contested by you;
    • the processing is unlawful, but you refuse their erasure;
    • we no longer need the data, but you need it to establish, exercise or defend legal claims, or
    • you have lodged an objection to the processing in accordance with art. 21 GDPR;
  • art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
  • art. 77 GDPR, the right to complain to a supervisory authority. If you reside in the UK, you may lodge your complaint with the Information Commissioner’s Office. Otherwise, you may contact the supervisory authority at your habitual place of residence or workplace or at our company headquarters.

Right to object

If we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes.

8.2 Contact options

If you have any questions about how we collect, process or use your personal data, want to enquire about, correct, restrict or delete your data, or withdraw any consents you have given, or opt-out of any particular data use, please contact us directly using the contact data provided in our legal notice.